Nokia was the most popular mobile brand in India. The whole mobile revolution from 2003 to 2009 was lead by Nokia with its low cost high durability phones. Blackberry was still limited to the business class. This was until the iPhone came to India. All of a sudden iPhone become the Apple of every eye. Only drawback was the cost.
Samsung with its slew of Android based mobiles flooded the market. Mobiles in all price ranges that could run standard apps from a common marketplace. During this students were mostly using low end phones or the best possible Nokia phones. These were capable for web browsing but hardly used for anything beyond music or video. With Facebook going mainstream, the teens found a reason to go on the web and the best was through a phone that supported Facebook app or had a very good browser. The Samsung mobiles price ranged for all pocket depths and hence the market was slowly moving towards this Korean giant.
The other reason was also the price of Nokia mobiles that made it affordable for everyone, including your household help. The brand that was recognized for durability was also being labelled as cheap now. No one wanted to own the same brand as their driver, watchman. Nokia should have launched a different sub-brand or a parallel brand for low end phone - this is normally done by fashion industry - remember the recent Denizen differentiation from Levi's.
Samsung with its slew of Android based mobiles flooded the market. Mobiles in all price ranges that could run standard apps from a common marketplace. During this students were mostly using low end phones or the best possible Nokia phones. These were capable for web browsing but hardly used for anything beyond music or video. With Facebook going mainstream, the teens found a reason to go on the web and the best was through a phone that supported Facebook app or had a very good browser. The Samsung mobiles price ranged for all pocket depths and hence the market was slowly moving towards this Korean giant.
The other reason was also the price of Nokia mobiles that made it affordable for everyone, including your household help. The brand that was recognized for durability was also being labelled as cheap now. No one wanted to own the same brand as their driver, watchman. Nokia should have launched a different sub-brand or a parallel brand for low end phone - this is normally done by fashion industry - remember the recent Denizen differentiation from Levi's.
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