Dell - The way forward

Dell has become a leader in India for laptops in a very short span. The PC giant has been able to replace Compaq, now owned by HP, to reach this position. Globally though the scene is a little different. Dell is lagging behind in the personal computing space which is growing towards Tablets and Smartphones rather than laptops or desktops. Computer at home has been mostly about media consumption than creation and tablets are being considered as the most comfortable way to that. Given the mobility that tablets bring without the cumbersomeness of laptops, they are slowly becoming the de-facto personal computing device.

Dell is trying to change this but any major changes in a public company will huge burst out form investor and the market at large. The turn needs to happen privately, behind curtains. Dell is looking for partners to help it buy back shares from the public market and perform surgical precision type turn around. It is being speculated that Microsoft might be Dell's best partner to do this. More so because personal computing giants like Dell, Lenovo, HP etc. are the backbone for Microsoft's OS business survival.

The hottest series of dell laptops in india is Dell Inspiron 3421 and Dell Inspiron 3521.

Nokia Mobiles - The comeback

Nokia was the most popular mobile brand in India. The whole mobile revolution from 2003 to 2009 was lead by Nokia with its low cost high durability phones. Blackberry was still limited to the business class. This was until the iPhone came to India. All of a sudden iPhone become the Apple of every eye. Only drawback was the cost.

Samsung with its slew of Android based mobiles flooded the market. Mobiles in all price ranges that could run standard apps from a common marketplace. During this students were mostly using low end phones or the best possible Nokia phones. These were capable for web browsing but hardly used for anything beyond music or video. With Facebook going mainstream, the teens found a reason to go on the web and the best was through a phone that supported Facebook app or had a very good browser. The Samsung mobiles price ranged for all pocket depths and hence the market was slowly moving towards this Korean giant.

The other reason was also the price of Nokia mobiles that made it affordable for everyone, including your household help. The brand that was recognized for durability was also being labelled as cheap now. No one wanted to own the same brand as their driver, watchman. Nokia should have launched a different sub-brand or a parallel brand for low end phone - this is normally done by fashion industry - remember the recent Denizen differentiation from Levi's.